Cribb: Plump my ride the upscale skin movement - Toronto Star
Men today are far more intrigued with fountains of youth than their fathers or grandfathers. Dreamstime By Robert Cribb Staff Reporter Dale Osadchuk spends about $350 a month to stop time. Among the bottles lining the bathroom cabinet of the Toronto corporate lawyer are microfoliant scrubs, decadent shaving creams, post shaving balms, moisturizers, eye creams and sunscreens. Add to that a routine of regular manicures, pedicures and eye treatments designed to pamper, soften and retouch. From injections that smooth out crows feet to expensive balms promising to reverse the ravages, men today are far more intrigued with fountains of youth than their fathers or grandfathers. Were more of a media-oriented society today, says the thirty-something Osadchuk. Theres an ideal man now. Hes groomed properly and doesnt have wrinkles until well into his 50s. Once the exclusive domain of women, anti-aging technologies have seized the minds of a growing number of men looking to make tiring exteriors ...